Instagram is no longer a photo sharing app, here’s why

It’s the proverbial worst kept secret of the tech world, but it’s not officially out. Instagram is not a photo sharing app anymore. While millions who use the app daily may already know this, it has now been made “official” by the head of Instagram.
Adam Mosseri, head of Instagram, posted a video on Twitter and Instagram making the claim. mosseri wrote, “At Instagram, we are always trying to build new features to help you get the most out of your experience. Right now, we’re focused on four key areas: Creators, Video, Shopping, and Messaging.”
There you go. Not about photos, because Instagram is now all about videos, shopping (well, photos might end up here), creators (it’s all about Roll, isn’t it?) and Messaging (Facebook’s stamp).
Mosseri explained why this shift from photos to other photos happened while discussing the four focus areas separately. Starting with creators, Mosseri said the “power” is shifting from institutions to individuals and Instagram wants to play a part in that.
With videos, the head of Instagram feels they are driving growth for all major platforms – namely TikTok and YouTube. Mosseri says Instagram is no longer a photo-sharing or photo-sharing platform, and research shows that people use Instagram to be entertained. Mosseri acknowledged that the competition in space is tough. “TikTok is huge, YouTube is even bigger and there are a lot of upstart in space,” he said in the video. The head of Instagram said users will see a lot of “experiments” in the coming months when it comes to watching videos on Instagram.
For shopping, Mosseri pointed to the shift in online shopping behavior due to the Covid-19 pandemic. And finally, messaging is the focus and users on Instagram, according to Mosseri, have moved from Stories and Feed to Messaging to connect with friends and others.

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