According to an analysis by Counterpoint Research, cumulative worldwide sales of the iPhone 12 series crossed the 100 million mark within seven months of launch. Apple was able to exceed this milestone for the iPhone 12 series in April 2021, two months faster than the iPhone 11 series. This means the iPhone 12 is Apple’s fastest-selling range since the iPhone 6. Counterpoint claims the iPhone 12 range has become more widely accepted due to 5G support on all models, and OLED displays on even the non-Pro models. .
Counterpoint Research also says consumers preferred the top-of-the-line iPhone 12. Sales of the iPhone 12 Pro Max were 29 percent of total series sales, compared to the 25 percent share for the iPhone 11 Pro Max last year. According to Counterpoint, this is one of the reasons why the iPhone 12 series earned 22 percent more than the iPhone 11 series in the first seven months after launch. As a result, Apple’s ASP (average selling price) for its phones was at an all-time high.
Counterpoint says that while Apple didn’t bundle the charger and headphones in the box, it didn’t seem to be a deal breaker, at least not in the US, which contributed to 40 percent of global iPhone 12 Pro Max sales until April. The iPhone12 Pro Max has consistently been the best-selling device in the US since December 2020.
Contrapoint explains other reasons for the success of the iPhone 12 series: “The iPhone 12 series was also relatively less affected by the pandemic than the iPhone 11 series. Consumers who held onto their device last year due to the pandemic also switched to the 12-series.”