iPhone users spend more money on apps than Android users: Report

There is a huge difference in user database when it comes to mobile operating systems. android users have reportedly outnumbered iOS users, but when it comes to spending, the trend is completely the opposite.
“Apples App Store accounting for $41.5 billion in global consumer spending in the first half of 2021, or 1.8x the $23.4 billion seen by Google Play, which brought in an estimated $23.4 billion over the same period,” states a Sensor Tower report.
The report follows the trends in Google Play Store and Apple App Store users for the first six months of 2021 and forecasts for the rest of the year.
Despite the Google Play Store spending lagging Store Apple App Store, “Google’s Marketplace Expected To Experience More Y/Y Growth Than Apple’s”
Global mobile app earnings and downloads
According to the report, global consumer spending on mobile apps reached $64.9 billion in the App Store and Google Play in the first half of 2021, which is 24.8% more than the $52 billion both stores have in the same period in 2020 generated.
Global mobile game earnings and downloads
Global consumer spending in mobile games reached $44.7 billion in the first half of 2021, up 17.9% year over year, according to the report.
The App Store had $26 billion in in-game spend, an increase of 13.5% per year, which was reportedly less than half the growth in the first six months of 2020. At the time, consumer spending was down. 26.5% up. over the year to $22.9 billion from $18.1 billion.
The Google Play Store maintained the same annual growth rate as in the first half of 2020. “While consumer spending in mobile games is growing more slowly than last year, this does not indicate a downturn for the industry, but rather a normalization following the surge in interest. during the extraordinary circumstances of the COVID-19 pandemic,” the report added.

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