Mi 11 Ultra Sale in India to Go Live in Limited Quantity, but There’s a Catch

Mi 11 Ultra sale in India to go live in limited quantity, but there’s a caveat

Mi 11 Ultra sales in India are still not live, but Xiaomi has now announced that the flagship phone would be available in limited quantities for customers who purchase a special gift card and for those who participate in an online contest. The smartphone was launched in the country in April and promised to go on sale shortly after. However, the Chinese company postponed the sale of Mi 11 Ultra last month citing supply and production restrictions due to coronavirus-induced lockdowns.

Mi 11 Ultra sale in India: details

Xiaomi has announced that customers will get “guaranteed access” to the limited sale of Mi 11 Ultra by purchasing an “ultra gift card” for Rs. 1999. Customers who purchase the gift card will also receive two free screen replacements worth Rs. 4,099, an Ultra merchandise Superfan box, Times Prime annual membership worth Rs. 999 and an additional Mi 11 Ultra F code to share.

Customers who wanted to buy Mi 11 Ultra need to log in with their account on the Mi.com site and buy the ultra gift card. Notably, the card is available for both the ceramic white and ceramic black color variants of Mi 11 Ultra. This means that you have to choose which color you want at the time of purchasing the card. The gift card itself will also be available in limited quantity and will be given on a “first come, first served” basis.

Once the gift card is purchased, customers will be able to access the limited sale, which may not last for days. The company will display an Ultra F code under the account section of the customers who purchase the gift card on the day of sale. The F-code is valid for a maximum of 24 hours.

It is important to point out that Xiaomi has not yet given any details on how many units it will make available during the limited sale. The phone will also ship at a later date after the purchase which is yet to be publicly revealed.

The gift card intended for the purchase of Mi 11 Ultra cannot be exchanged for cash or online transfer, although customers can use it to purchase other items available on the Mi.com site or the Mi Store app .

In addition to the purchases limited through the special gift card, Xiaomi has kicked off its competition with three challenges that customers can participate in via social media. The first challenge is already live and requires customers to use certain hashtags and tag Xiaomi’s @xiaomiindia account on social media to participate. However, the company will not give all participants the chance to purchase Mi 11 Ultra right away. It has instead promised to pick a few random participants for sale.

Xiaomi seems to have plans to create some extra hype for Mi 11 Ultra by using the two different ways to sell, rather than run a simple limited-volume sale that it often does for its budget and mid-range phones. However, considering the price of the smartphone which stands at Rs. 69,990, it is unclear how many users would be willing to go through the complex mechanism.

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